Sei Handa, despised by everyone around him, goes about his high school life as an outcast—or so he thinks. In actuality, Sei is the most popular student on school, admired by everybody for his unrivaled calligraphy talents, attractive looks, and calm demeanor. However, due to a never-ending sequence of misunderstandings, Handa interprets the adoration he receives from his legions of followers as bullying, causing the school's idol to isolate himself from the rest of his classmates. However, his attempts to distance himself from his friends do not dissuade them from appreciating him; in fact, his attempts to divert attention away from himself frequently wind up unwittingly converting even the most dubious pupils into believers. Nobody can stand fashion models, shut-in delinquents, obsessive fangirls, and others.